Identity, environmental graphics, signage, digital installation and interior design for the Quad Cinema. Originally opened in 1972, the Quad was the first multiplex in New York. The theater underwent a major renovation and reopened in 2017.
More about this project here.
More about this project here.
Designed at Pentagram
Paula Scher; Partner, Designer
Rory Simms; Associate Partner, Designer
Claudine Eriksson; Video Wall Graphics
Paula Scher; Partner, Designer
Rory Simms; Associate Partner, Designer
Claudine Eriksson; Video Wall Graphics