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Public Sentiment is a non-profit that builds community engagement campaigns to create more inclusive and equitable programs, policies, and projects. We created an identity system for them, including bespoke illustration, a three-tiered type system, color palette, and found photography. All illustrations are drawn by hand, a personable and human approach that reflects Public Sentiment’s style of outreach. Combined with non-geometric typography, the identity expresses an organic quality, apt for communities and approachable to people of all ages and backgrounds.
Designed at Portrait
Rory Simms; Partner, Designer
Courtney Gooch; Partner, Designer
Miles Reilly; Illustrator
James Delaney; Web Developer