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As the Philadelphia Museum of Art embarked on a major renovation by Frank Gehry, we created a signage system for the museum. This included exterior signage, digital displays for admissions, elevator directories, donor recognition, wayfinding, and code signage.
More about this project here.
Designed at Pentagram
Paula Scher; Partner, Designer
Rory Simms; Associate Partner, Designer
Jaenam Yoo; Designer
Sarah McKeen; Project Manager
 Photography by James Shanks



   

















Identity, environmental graphics, signage, digital installation and interior design for the Quad Cinema. Originally opened in 1972, the Quad was the first multiplex in New York. The theater underwent a major renovation and reopened in 2017.

More about this project here.
Designed at Pentagram
Paula Scher; Partner, Designer
Rory Simms; Associate Partner, Designer
Claudine Eriksson; Video Wall Graphics

I have worked on a variety of projects for Cash App, including formal brand guidelines in collaboration with the Cash App design team.



















Scholastic is the world’s largest educational publisher and distributor of children's books, home to favorites like Harry Potter, Clifford the Big Red Dog and Captain Underpants. Pentagram has created environmental graphics for the publisher’s corporate headquarters in New York City that reimagine the iconic characters in a series of large-scale artworks and installations.

More about this project here.
Designed at Pentagram
Paula Scher; Partner, Designer
Rory Simms; Associate Partner, Designer
Courtney Gooch; Associate Partner, Designer 
Joy Wu; Designer
Sarah McKeen; Project Manager

































The Children’s Museum of Pittsburgh has launched Museum Lab, a new maker space for older kids in the former Carnegie Free Library down the block from the Children’s Museum in Allegheny Commons. Pentagram has refreshed the brand identity for the Children’s Museum and designed the signage, wayfinding and environmental graphics for the new Lab.

The Library renovation by KoningEizenberg Architecture refurbishes selected areas of the immense 40,000 sq ft building and leaves others in their existing stressed condition, creating what the Pentagram designers called a “beautiful ruin.” The signage program uses a clean, modern design and unexpected industrial materials in contrast with the historic 1890 landmark.
More about this project here.
Designed at Pentagram
Paula Scher; Partner, Designer
Rory Simms; Associate Partner, Designer

Jaenam Yoo; Designer
Sarah McKeen; Project Manager
Photography by James Shanks